Nantahala Outdoor Center

About

Established in 1972 by Payson & Aurelia Kennedy and Horace Holden Sr., Nantahala Outdoor Center started out as a modest motel and petrol store situated by the Nantahala River in Bryson City, North Carolina. The concept that friends may transform lives by banding together to follow their outdoor loves gave rise to NOC. After almost 50 years in business, NOC is happy to rank among the biggest outdoor recreation organizations in the country, offering over 120 land- and river-based itineraries in ten different locales throughout four states in the Southeast.